Captivating Photography: Tourism
Are you a marketer, consultant, designer, or business owner in the tourism space?
If so, you're in for an eye-opening journey into the world of destination marketing through photography.
This course is ideal for people like you who recognise that captivating imagery is key to drawing travellers but often struggle to select the right photographs or end up overspending on influencers for campaigns.
Photos by Damon Marshall in Excio Photo Library
Why take the course?
In an era where a single captivating photo can inspire travellers to embark on their dream journeys, mastering the art of visual marketing is paramount.
In this course you will:
- Dive deep into the science-backed data that reveals why certain photographs are more engaging and persuasive than others. Understand the psychology behind traveller decision-making.
- Acquire the skills and knowledge required to confidently select photographs that resonate with your target audience, whether they are user-generated or professional shots.
- Gain insights into the trends of 'toyrism' and 'foodstagramming' to stay ahead in the competitive tourism industry.
- Explore the appeal of "cute" and charming destinations that are taking the social media world by storm.
Destination marketing - what makes a good photo?
Understand the importance of selecting the right photographs and the science behind why certain images work best.
Explore the secrets of what truly makes a destination beautiful in the age of #beautifuldestinations.
Colour and engagement
Dive into the psychology of colour and learn how it can boost engagement in your destination marketing efforts.
Using influencer photographs
Discover how to leverage them effectively to promote your destination (or not leverage at all).
User vs. pro photography
Differentiate between user-generated images and professional photographs to make informed choices.
Impact of online reviews
Analyse the significance of photographs on online review sites and their impact on travellers' decisions.
Learn what makes a destination "cute" and the unique charm of quirky destinations that captivate audiences on social media.
Learn how to craft memorable and engaging travel experiences through the lens of photography.
Dive into the fascinating world of 'toyrism' and its influence on modern travel.
Hone your skills in the art of 'foodstagramming' and its role in destination marketing.
This course is online, so you can join from wherever you are.
The course comprises engaging, easily digestible, bite-sized videos.
Additionally, you'll receive a PDF after completing the course containing essential information, data, and examples of captivating visuals that you can implement in your campaigns.