4 September 2023
Captivate Online: Crafting your photography brand and website
Having an online presence is a must if you want to turn your passion into income. While you can use social media to share your photos, your own website says much more about yourself and your work.
There are many elements to a successful website, including developing your brand, logo, style, portfolio … the list goes on. In this course, we guide you through the process of creating your professional online presence by sharing what to do, and also explaining what not to do and why.
"Big thanks to Ana and Simon for putting this course together. It's like web design for the anti-tech crowd. It nails the basics and guides you perfectly, whether you're template-hopping or DIY-ing. I am now ready to show off my pics in style! Last week is still ahead, but I'm already saying, "Go take it, peeps!"
"As a photographer obsessed with capturing landscapes, I never imagined diving into the web world. But here I am, three weeks into the course! The way the things are laid out, without overwhelming you, even I can keep up. My website dreams are getting real, and the motivation is through the roof!"
A transformational 5-week journey
If you have only ever used social media to share your work, now is a great time to start thinking about your website.
A website opens up so many opportunities and doors, but also brings many headaches. Where do I start? What about the logo? How do I protect my work? What photographs should I display in my portfolio? What should I say about myself?
These questions always arise when you are about to leave your comfort zone, and the inner voice will be right there whispering, ‘That’s too much!’
All these questions are why we created this course. We will be there to help you answer each question, properly set up your portfolio, explain website security, SEO, and many other things.
By the end of the course, you will be ready to launch your captivating website and start offering your services, getting paid gigs, or even landing a big job if that’s your dream.
The course includes live online meetings, videos, and individual assignments.
This course is online, so you can join from wherever you are.
Places are limited to 10 participants to make sure everyone receives the maximum benefit from the course.
Hurry and reserve your spot!
$397 (incl. GST)
Excio members enjoy a 20% discount.
Programme and schedule
Week 1 – What is a website? Positioning your photography brand.
Exploring the key components and significance of website elements, while also delving into the unique challenges faced by photography-related websites.
Week 2 – Security and protection of your work.
We will demonstrate how website code can be vulnerable to breaches and provide strategies to safeguard your work against unauthorised downloads.
Week 3 – Working on the website structure and wording.
To say or not to say? Mastering the art of authentic self-positioning: Strategies to strike the right balance.
Week 4 – Designing your website, layouts, and positioning of elements.
We will delve into the impact of element positioning and nuances on viewers' experiences, while also examining the effective utilisation of colors and backgrounds.
Week 5 – Be where your audience is! Launching your website.
We will execute a comprehensive cross-check to ensure your website's mobile-friendliness, learn effective testing methods, and gain insights into the fundamentals of marketing.
This course is delivered by our founder, Ana Lyubich, with assistance from Simon Hertnon, and other website design experts.
Ana is a lifestyle photographer and is the CEO of Excio, which she co-founded in 2017. She believes that each photograph is unique and reflects individual’s personality.